Shad increases its presence in WorldSBK

SHAD and Dorna WSBK Organization have come to an agreement to extend their partnership. The brand will further increase its involvement within the FIM Superbike World Championship as it becomes a Championship Sponsor.

Founded in 1992, the Barcelona-based brand is present in more than 80 countries and a renowned company thanks to its design process, looking for products with additional functions and a perfect integration with the motorcycle. Its multiple innovations are developed thanks to the engineering provide by its parent company NAD, S.L., leader in the development of luggage and seats for the most recognized manufacturers in the motorcycle industry.
Shad has been a Technical Supplier of the Championship in a fruitful relationship for several years taking advantage of the direct contact with the public of these competitions to consolidate its products.

With the new agreement, SHAD will celebrate 10 years supporting the WSBK, a firm commitment in which it will gain television presence from this season, which will begin on May 21 at the MOTORLAND circuit, ARAGON (Spain). In addition, whenever the health situation allows it, SHAD will be present at the paddock to make known its products to all fans.