News

The SHAD TERRA range is receiving its third recognition: The ABC AWARDS 2021

Since winning The REDDOT DESIGN AWARDS and The IF DESIGN AWARD, the latest SHAD cases are again being recognised on the international stage for their innovation. The semi-rigid expandable bag TR90 won the ABC AWARDS 2021 and the TERRA aluminium cases received an ABC Special Mention.


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SHAD, the title sponsor of Joan Pedrero in the Andalucia Rally

SHAD, the leading motorcycle luggage brand, will now be the title sponsor of Joan Pedrero during the Andalucia Rally of 2021. The Dakar legend rider is the chosen one to take SHAD to the finish line. Which will be held on May 12 to 16. During that ride, he will enjoy the same tailor-made seat that he used in the last edition of Dakar.


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SHAD TERRA ganadoras del RED DOT DESIGN AWARDS e IF DESIGN AWARDS 2021

La marca suma 6 premios internacionales al diseño de sus productos

SHAD ha sido proclamada ganadora de los RED DOT DESIGN AWARDS por el diseño de sus nuevas maletas en aluminio TERRA. La gama de aventura de SHAD ha sido elegida por un panel de más de 50 expertos internacionales por su funcionalidad y calidad de producto. Con el de TERRA, SHAD ya ha conseguido 3 reconocimientosRED DOT, tras los obtenidos en 2015 y 2017 con la maleta SH36 y la gama de top cases Expandable, además del German Awards recibido también por sus SH36. Al mismo tiempo, la compañía ha sido vencedora de los IF DESIGN AWARDS 2021 con dos productos ganadores: la bolsa semirrígida expandible TR90 y, una vez más, las maletas de aluminio TERRA.


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Ducati opts for SHAD-NAD

SHAD-NAD develops the seats for the new Multistrada V4

NAD S.L., SHAD’s parent company and a main reference in manufacturing luggage solutions and seats for the motorcycle industry’s most important brands, has developed, in collaboration with Ducati, the seats for the new Multistrada V4. This project is the first collaboration between the two brands.


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New SHAD TERRA BLACK EDITION range

SHAD, referent brand of motorcycle luggage, has launched in the market a new version of its adventure cases range, the new TERRA BLACK EDITION. The cases have recently won the prestigious RED DOT DESIGN AWARDS 2021 and IF DESIGN AWARDS 2021. This new version offers a stylish matte black paint, resistant to scratches and keep the same excellent technical and design features that have made the TERRA range a great success.


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Shad increases its presence in WorldSBK

SHAD and Dorna WSBK Organization have come to an agreement to extend their partnership. The brand will further increase its involvement within the FIM Superbike World Championship as it becomes a Championship Sponsor.


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SHAD en el Rally Dakar

SHAD, empresa fabricante de maletas y otros accesorios para motocicletas, estará presente en el próximo Rally Dakar que se celebrará entre el 3 y 15 de enero de 2021 en Arabia Saudí. La compañía estará representada por Joan Pedrero, quien usará un asiento hecho a medida en SHAD para su Rieju y diseñado para soportar las condiciones extremas de una prueba como el Dakar.


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New SHAD SH47, designed for the new mobility

SHAD has presented its last novelty, SH47 top case, a modern and lightweight case with capacity to hold two full-face helmets. Its shape and size are perfect to move around the city easily or for longer rides on road or highway.


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WORLDSBK IN SHAD'S TERRITORY

 At SHAD, as a Technical Supplier of WorldSBK, we continue to support and be very present in the different championship events. In September we were closer than ever to the WorldSBK action, as it was raced "at home", at the Circuit Barcelona-Catalunya.


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SHAD, SPONSOR OF THE HARD ALPI TOUR SERIES

At SHAD we did not miss the opportunity to explore the fascinating and challenging trail and track landscapes of the HAT. TERRA and its new 4P Fitting System have conquered not only the terrain of adventure, but also the terrain of functionality, design and innovation unifiedin the same motorcycle luggage solution.


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