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New SHAD Symbol: one step further in brand image

Presented for the first time at the EICMA 2018 fair, the new isotype represents the evolution of the Shad brand through its 25-year history.

Creating this new symbol, our design team joined two elements, fitting them together to create an icon representing a case, taking as reference the most representative product from the brand: A top case for motorcycles.

This symbol, with slanted lines and rounded edges, evokes the speed and functionality associated with our cases; and represents Shad's commitment to constant innovation through engineering and design. In addition, it also remembers subtly the initial letter of our brand.

This new icon aims to strengthen the Shad's brand identity, easing memorization and differentiation in all communication processes.

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