The TERRA family grows with the addition of the new top case TR41, designed for motorcyclists who want resilience, safety, and comfort on their daily journeys and adventure getaways. A versatile case, suitable for...

How difficult is it to install a mount? This question often arises when considering the installation of a mount. That is why we have added a simple chart for the installation manuals, indicating the...

The 2025 Superbike World Championship reached its turning point last weekend in Italy, with the sixth scoring round at the Misano World Circuit Marco Simoncelli. The Adriatic coast circuit traditionally attracts the most spectators...

With a design specifically conceived for adventure and trail routes, the TR40 textile saddlebag, one of the most versatile and wear-resistant models in the SHAD catalog, undergoes improvements focused on enhancing functionality, safety, and...

The HAT Series has cemented its place as a can’t-miss event for all motorcyclists who enjoy adventure riding in a fun and safe way. And SHAD continues for another year as an official sponsor. ...

Central European motorcycle racing fans have their annual gathering at the World Superbike Championship on the Czech track in Most, which attracted more than 60,000 spectators for the fifth race of the year.  Our...

Our clients and dealers are a crucial link in the value chain of our company. That is why we want to hear from you, to find out about your opinions, your association with SHAD,...

The short course in Cremona (Italy) was the host last weekend to the fourth event on the World Superbikes calendar. While last year the world premiere of this event exceeded all expectations for attendance,...