Some of the achievements we will accomplish this year:
- We will reach 4 million cases sold.
- We will operate in 5 markets directly, with more than 6,000 points of sale and more than 900,000 products per year sold in more than 80 countries.
SHAD Italia is created to carry out direct sales
SHAD Indonesia subsidiary established
SHAD China subsidiary created to sell our products in the Chinese market.
We reached the Million cases sold milestone
We opened the first distributors in Asia
We start distribution in America
We manufacture our first case model in China and the international expansion of the brand begins.
Direct distribution in France, SHAD France, begins.
We start SHAD exports in Europe
SHAD is born in Barcelona from the hand of NAD SL
NAD supplies seats to Peugeot & BMW
NAD starts working with Yamaha, Honda and Suzuki
NAD is born, with the manufacture of seats for motorcycles
NAD was founded in Mollet del Vallès in 1973.
It was in 1973 when the company NAD was born in a small workshop in Mollet del Vallès (Barcelona), Jaume Xicola Gascón begins to manufacture motorcycle seats for local brands such asDERBI, MOTORHISPANIA, MOTO VESPA, MONTESA, SANGLAS, etc.
During the 80’s, we already started collaborating with the Spanish subsidiaries of global brands such as HONDA, YAMAHA and SUZUKI.
In the 1990s we began to collaborate with international companies. PEUGEOT, MBK and BMW will be the first customers outside our borders.
In 1992 in NAD we started a new adventure, creating our own brand SHAD to start selling in the Aftermarket, which in its beginnings will manufacture accessories for motorcycles and bicycles.
At the end of 1994, a new challenge arrived for NAD: to develop and produce OEM cases for one of the most “premium” brands in the industry. Together with BMW we started the project and production of our first OEM case for their iconic R1200C model. Since then, it was decided that the company’s vision would focus on international business expansion.
At the NAD facilities in Barcelona, we maintain the production of 70% of our turnover, giving importance to process control and our own technological development. Our subsidiary countries collect the rest of the production, 25% in China and 5% in Indonesia, which has enabled us to have presence in more than 80 countries around the world.
Nowadays, in NAD we have made a leap to the second generation with Jaume Xicola Serrano at the head, and now we face the new challenges of this globalized world where personal mobility is going to change worldwide.
With more than 50 years of experience, NAD is today a world leader in the manufacture of motorcycle seats, cases and accessories for the most prestigious international brands.
The Research and Development department of NAD s.l. allows an “End to End” product development.
NAD SL includes innovative solutions to meet customer needs in terms of ergonomics and comfort.
Our manufacturing lines work with: Plastic bases, polyurethane foam, upholstery, covers and sewing.
In-house quality department and laboratory to guarantee high quality products to our customers.
50 years of experience in the design, manufacture and supply of motorcycle seats.
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This means that we have new equipment for any type of examination, repair and customization service.