Following six days of intense activity, last Sunday saw the end of a new edition of EICMA, the world’s leading trade show for two-wheelers, at which SHAD was present with a stand presenting our...
Yamaha has revamped its popular sport-tourism family with the Tracer 9, Tracer 9 GT, and Tracer 9 GT+, three models that strengthen the perfect balance between performance, comfort, and technology. In the new 2025...
The world’s leading trade fair for two-wheeled vehicles will kick off in Milan in just two weeks. This is a must-attend event for SHAD, which will be presenting the following new products this year....
For the second year in a row, Peñíscola hosted the annual gathering of BMW owners in Spain, where we were present with a stand showcasing our new products to users of Bavarian motorcycles. The...
Turkish rider won ast weekend at the Circuito de Jerez-Ángel Nieto, his third Superbike world title, capping off a great season in which he starred in an exciting duel with Italian Nicolò Bulega. The BMW...
Over the last six months, the Motorcycle Data website team has compiled a complete database with reference values from major international markets. They have used this data to draft the Global Motorcycle Pricing Report,...
Maximum integration and security. These are the main qualities of a mount designed for users, mainly naked bike riders, who are looking for a lightweight gear solution but are also very interested in how...
Here is a new episode in the series we have dedicated to hearing from our customers and dealers, to find out about your opinions, your association with SHAD, how the brand is seen in...
