2022

Some of the achievements we will accomplish this year:

- We will reach 4 million cases sold.

- We will operate in 5 markets directly, with more than 6,000 points of sale and more than 900,000 products per year sold in more than 80 countries.

2020

SHAD Italia is created to carry out direct sales

2017

SHAD Indonesia subsidiary established

2013

SHAD China subsidiary created to sell our products in the Chinese market.

2011

We reached the Million cases sold milestone

2006

We opened the first distributors in Asia

2005

We start distribution in America

2003

We manufacture our first case model in China and the international expansion of the brand begins.

1996

Direct distribution in France, SHAD France, begins.

1994

We start SHAD exports in Europe

1992

SHAD is born in Barcelona from the hand of NAD SL

1990

NAD supplies seats to Peugeot & BMW

1980

NAD starts working with Yamaha, Honda and Suzuki

1973

NAD is born, with the manufacture of seats for motorcycles

NAD GROUP

NAD was founded in Mollet del Vallès in 1973.

It was in 1973 when the company NAD was born in a small workshop in Mollet del Vallès (Barcelona), Jaume Xicola Gascón begins to manufacture motorcycle seats for local brands such asDERBI, MOTORHISPANIA, MOTO VESPA, MONTESA, SANGLAS, etc.
During the 80’s, we already started collaborating with the Spanish subsidiaries of global brands such as HONDA, YAMAHA and SUZUKI.

In the 1990s we began to collaborate with international companies. PEUGEOT, MBK and BMW will be the first customers outside our borders.

In 1992 in NAD we started a new adventure, creating our own brand SHAD to start selling in the Aftermarket, which in its beginnings will manufacture accessories for motorcycles and bicycles.

At the end of 1994, a new challenge arrived for NAD: to develop and produce OEM cases for one of the most “premium” brands in the industry. Together with BMW we started the project and production of our first OEM case for their iconic R1200C model. Since then, it was decided that the company’s vision would focus on international business expansion.

At the NAD facilities in Barcelona, we maintain the production of 70% of our turnover, giving importance to process control and our own technological development. Our subsidiary countries collect the rest of the production, 25% in China and 5% in Indonesia, which has enabled us to have presence in more than 80 countries around the world.

Nowadays, in NAD we have made a leap to the second generation with Jaume Xicola Serrano at the head, and now we face the new challenges of this globalized world where personal mobility is going to change worldwide.

With more than 50 years of experience, NAD is today a world leader in the manufacture of motorcycle seats, cases and accessories for the most prestigious international brands.

SEATS / TOP CASES / SIDE CASES / BAGS

TOP CASES / SIDE CASES / BAGS / FITTING KITS / ATV CASES / SHAD RIDER

MAIN CUSTOMERS

BMW

DUCATI

HARLEY DAVIDSON

HONDA

KAWASAKI

KTM

PIAGGIO Group

POLARIS Group

TRIUMPH

YAMAHA

BMW

DUCATI

HARLEY DAVIDSON

HONDA

KAWASAKI

KTM

PIAGGIO Group

POLARIS Group

TRIUMPH

YAMAHA

What do we do?

Product development

The Research and Development department of NAD s.l. allows an “End to End” product development.

Innovative Solutions

NAD SL includes innovative solutions to meet customer needs in terms of ergonomics and comfort.

Manufacturing capacity

Our manufacturing lines work with: Plastic bases, polyurethane foam, upholstery, covers and sewing.

Quality

In-house quality department and laboratory to guarantee high quality products to our customers.

Experience

50 years of experience in the design, manufacture and supply of motorcycle seats.

Facilities

WHY SHAD

ENGINEERED FOR RIDING

QUALITY LAB

SUSTAINABILITY

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HIGHLIGHTED RANGES

Fittings and Backrests

This means that we have new equipment for any type of examination, repair and customization service.