Last weekend, SHAD made its debut at BMW Motorrad Days, hosting a large stand where fans of the Bavarian brand had the opportunity to see the range of products we offer that are compatible with their motorcycle models.
A remarkable 25-year commercial and technological relationship between NAD (the industrial group to which SHAD belongs) and BMW was a great introduction to their customers.
This event, that brought about the gathering of 30,000 people over the weekend, was therefore the ideal setting to showcase the innovative products we have developed over the last three years, such as our SH38X, SH58X, and SH59X expandable cases, our TR40 and TR30 adventure bags, and our storage bags with the Click System.
BMW Motorrad Days, held at the renowned German ski resort of Garmisch-Partenkirchen, is considered a must-attend pilgrimage for all fans of the BMW lifestyle.
For the span of three days, there is a varied program on offer: from test rides on the latest models to the show at the legendary motodrome, the exhibition in the Heritage area where you can immerse yourself in the history of BMW Motorrad, and the large exhibition area where we have set up our stand.