Over the last six months, the Motorcycle Data website team has compiled a complete database with reference values from major international markets. They have used this data to draft the Global Motorcycle Pricing Report, which shows significant differences in trends and preferences in each region.
North America
With an average price of 12,454 USD, it is the most expensive region. The market is very fragmented:
- Motocross: 18.93% of sales, average price of 5,893 USD.
- Enduro: 14.68% of the market share, average price of 8,503 USD.
- Cruiser: 13.44% of the market share, average price of 18,662 USD.
The preference for powerful, high-quality motorcycles increases the average, as in Europe.
Western Europe
Here, the average price is 12,212 USD. Those most in demand are:
- Naked: 37.44% of the market share, average price of 9,352 USD.
- Adventure: 23.79%, with an average price of 15,618 USD.
The region is characterized by the strength of the naked segment, with a clear orientation toward versatile models from the medium-high range.
Latin America
The average price is 3,170 USD. The most accessible motorcycles are the most popular:
- Urban (126-250 cc): 45.99% of sales, average price of 2,128 USD.
- Enduro (126-250 cc): 21.93%, with an average price of 3,311 USD.
Unlike North America and Europe, the Latin American market concentrates on affordable, functional models.
Southeast Asia
In this region, the prices are the second lowest, with an average of 2,344 USD. The main segments are:
- Urban (101-250 cc): 44.65%, with an average price of 1,092 USD.
- Naked (101-250 cc): 24.27%, with an average price of 2,448 USD.
The demand is centered on affordable, efficient transportation.
India
With the lowest average price in the world (1,133 USD), the market is dominated by:
- Urban (50-125 cc): 67.41% of sales, with an average price of 881 USD.
Motorcycles are positioned as the basic, affordable mobility solution for millions of people.
The report sheds light on the adaptation of both price and typology to regional consumer preferences that define the global two-wheel market. These regional dynamics are key for manufacturers and distributors to adapt their offers and make the most of the emerging opportunities.
