Last weekend we diversified our activities by attending three international events associated with the bike world: the HAT Adventurefest in Sestriere (Italy), the Adventure Bike Rider Festival in Warwickshire (England), and the CROM Ride in Girona (Spain)
The HAT Adventurefest in Sestriere
Since 2019, the marvelous Alpine enclave of Sestriere has hosted a bike tourism gathering that brings together fans not only from Italy, but also from all over Europe.
The stand we set up in the HAT Village provided large number of fans (more than 10,000 over the course of the weekend) direct contact with our products.
Our Ambassador Joan Pedrero was also present at the event, chatting with fans and sharing his experience and anecdotes from the Paris Dakar rally.
The next event in the SHAD-sponsored HAT Series is the Sestiere-San Remo bike touring route with four levels of difficulty to be held on July 6-7.
Adventure Bike Rider Festival
This annual off-road motorcycle event in the United Kingdom is considered to be one of the most important of the year, bringing together more than 15,000 fans for three days.
Our distributor in the British Isles, PureMoto, set up a stand to display our products in a commercial area that brought together more than 140 companies from the motorcycle sector.
CROM Ride
More than 700 fans came together last Saturday in Girona (Spain) to complete a 500-km circular route around Catalonia. This spirit, the passion for motorcycles, fits in perfectly with SHAD’s values, which is why we are sponsoring this event. In addition, participants are eligible to win a raffle for practical tank bags, ideal for this type of motorcycle touring route.
