Journalist and #shadrider Quique Arenas invites us to discover one of the most legendary routes in motorcycle touring—the dream of every enthusiast: the journey to North Cape. The route is more than 2,400 kilometers...

The global motorcycle market is experiencing sustained growth and is projected to reach $296.26 billion by 2032, almost doubling its value compared to 2024.  The estimated compound annual growth rate (CAGR) between 2025 and...

We are going to dedicate the third chapter in this series to giving a voice to our clients and distributors. After Indonesia and the Czech Republic, we offer you this opportunity to get to...

The World Championship of modified sports bikes, of which SHAD is the Championship Sponsor, finished off a brilliant season in Jerez, congregating a total of 588,011 fans at the 12 races that make up...

Following six days of intense activity, last Sunday saw the end of a new edition of EICMA, the world’s leading trade show for two-wheelers, at which SHAD was present with a stand presenting our...

Yamaha has revamped its popular sport-tourism family with the Tracer 9, Tracer 9 GT, and Tracer 9 GT+, three models that strengthen the perfect balance between performance, comfort, and technology. In the new 2025...

The world’s leading trade fair for two-wheeled vehicles will kick off in Milan in just two weeks. This is a must-attend event for SHAD, which will be presenting the following new products this year....