SHAD and Joan Pedrero, together for another year
SHAD and Joan Pedrero have agreed to renew their partnership agreement for the 2025 season. Pedrero will continue to be the brand’s ambassador and will play a key role in leading the team of...
PRENSA
SHAD and Joan Pedrero have agreed to renew their partnership agreement for the 2025 season. Pedrero will continue to be the brand’s ambassador and will play a key role in leading the team of...
SHAD’s commercial staff in France got together for two days at our main headquarters in Mollet. The reason for this gathering was to share the business goals in France, a very important market, and...
A few months ago, BMW launched a long-awaited motorcycle, the Adventure version of the BMW R1300GS. For this maxitrail bike, ideal for both long trips and off-road adventures, SHAD has developed some specific mounts...
At SHAD, we strongly believe in the circular economy as a key tool to reduce waste and make the most of materials. These efforts have enabled us to prevent a significant amount of waste...
French rider Romain Dumontier, at the handlebars of a Honda CRF 450 equipped with a SHAD NAD seat, came in third place in the current edition of the Rallye Dakar, which wrapped up last...
The SHAD ambassador and rider managed to come in ahead for the second year in a row in the Africa Eco Race, one of the toughest raids in the world, and a worthy heir...
At SHAD, we strive each and every day to minimize our environmental impact and to move towards a more sustainable model. Through specific measures and tangible results, we are demonstrating our commitment to the...