Here is a new episode in the series we have dedicated to hearing from our customers and dealers, to find out about your opinions, your association with SHAD, how the brand is seen in your country, and perspectives for the future.
This time, we’re taking a look at the situation in the Czech Republic, a country where motorcycles are experiencing a clear expansion at the moment.
CZECH REPUBLIC
Population: 10.8 million
Motorcycles for every 1,000 inhabitants 121
Bikes sold in 2024: 30,305
Best-selling brands in 2024: KTM, Maxon, Aprilia, and Honda
Lukáš Kosina: “There’s room for two-figure growth in the coming years”
In this article, we interview Lukáš Kosina, CEO of the Motopoint Group, SHAD product distributor in the Czech Republic, Slovakia, Slovenia, Croatia, Romania, and the Baltic countries.
– We’d like to know a little more about your story. How did your company begin?
My brother and I were motocross riders and Yamaha motorcycle fans in the 1990s. My brother had a Yamaha franchise and I, since I was a student, helped him at the parts counter. Back then, the situation of the aftermarket accessories and spare parts business was terrible. Everyone was trying to import something from the western markets, but the service quality left a lot to be desired. One day, we met our current partner and investor, and after several conversations, we decided to create a wholesale business specializing in spare parts and aftermarket accessories only.
We have always been different. We always strive to contribute innovation to the motorcycle industry. We were the first company in Central and Eastern Europe to have an online B2B catalog, where our dealers could find parts linked to bike models, eliminating the need to search in printed catalogs and parts lists. We’re still using this and we continue to make progress in many aspects: from logistical solutions and online marketing to web solutions and computer services for our commercial partners. Everything to fulfill our motto: “We are the only bike spare part dealer that wants you to be successful.”
We currently have a strong presence in 6 markets in Central and Eastern Europe, through 4 distribution warehouses, and as a result, SHAD products can be found in the Czech Republic, Slovakia, Slovenia, Croatia, Romania, and the Baltic countries, all through the Motopoint service.
– When did your relationship with SHAD begin?
Thank God that Andrea Cuoco had a lot of patience at the Prague trade fair in 2016! He waited for me to finish a “very important meeting”—that now I can’t even remember—and little by little, he helped us get into the accessories business. At that time, we were already quite advanced in the spare parts business; I could have talked for hours about chains or oils for bikes, but I still didn’t see that each bike also needed gear. We knew how to listen and adapt strategies for the eastern markets, and that’s how we built the current distribution network.
– How many points of sale does the Czech market have?
In addition to our B2B order system, we have created a specific website for SHAD in the Czech Republic and Slovakia. This is where the end customers can search for products, place orders, and select delivery at nearly 50 SHAD points of sale, regional points of sale with a presence of SHAD products. But they’re not the only ones who buy from us. In 2025 alone, more than 700 B2B companies (ranging from freelancers to large dealerships) will receive a SHAD product from us in the markets where we operate.
– What do you consider SHAD’s potential in your country?
That’s a good question, and one I often ask myself! It’s a sensitive matter since it depends on many different factors. We must always work together with the brand and the dealer. Comparing our different regions, I can clearly see that there is room for two-figure growth in the coming years.
– What would you highlight about SHAD products?
Their development and continuous improvement. They are products designed with a vision of the market and they always include added value over the competition. We constantly receive information on new products and new applications. SHAD evolves with the market and is prepared to respond even to the most recent demands. Thanks to this, we can deal with ALL brands and offer something to EVERY customer. Always a step ahead.
– How well-known is the SHAD brand in the Czech Republic?
Great progress has been made since 2016! It went from being an unknown brand to having the greatest growth online. Of course I can’t measure it exactly, but I think that most riders have already discovered the SHAD brand.
– What do you think SHAD could do to continue to improve?
Simply continue to make progress, being the ones who create innovation by observing the changes in the market. With growth comes challenges, especially in product availability and the need to adjust the network and sales channels so that they operate correctly. There is always someone at SHAD willing to listen and help, so I think that we will find solutions together to reach our goals.
