Our clients and dealers are a crucial link in the value chain of our company. That is why we want to hear from you, to find out about your opinions, your association with SHAD,...

The short course in Cremona (Italy) was the host last weekend to the fourth event on the World Superbikes calendar. While last year the world premiere of this event exceeded all expectations for attendance,...

For yet another year, we were there as sponsors of one of the most important events of the year on the motorcycle touring calendar, the 100 Coll, held last weekend.   The goal of the...

For yet another year, we would like to thank you for your participation in our Annual Satisfaction Survey. For us, this survey is a basic pillar of our continuous improvement system.   Once again, this...

SHAD products are designed to withstand the test of time. We opt for high-quality, timeless designs that prolong the service life of our products, reducing the need to replace them. This approach not only...

Nearly 50,000 Central European fans gathered at the third scoring round of the Superbikes World Championship, held at the Cathedral of Speed, the TT Circuit in Assen (the Netherlands).  SHAD, as sponsor of the...

For the third year in a row, the SHAD rider and ambassador was proclaimed the winner of the Adventure Galicia, a race that counts towards the Spanish and European Championship in the raids category,...

DAY 3 The legacy of Rally Monte Carlo We started the third day of our tour of the Alpes-Maritimes by loading the TR40s in an instant and repeating the route from Roubion to Saint-Sauveur-sur-Tinée,...