SHAD, the leading brand in motorcycle case and accessory design and manufacturing, has closed the 2025 financial year with a record growth of 5% in turnover compared to 2024.
SHAD remains the main division of the industrial company NAD, which has also set a new sales record, increasing its turnover by 9% in 2025, up to €93 million.
This growth is essentially based on strong international momentum, with commercial representation in more than 84 countries. The main geographical areas of growth have been Europe (+9%) and the Americas (+15%), while Asia suffered a 2% drop in sales, partly due to the devaluation of local currencies against the euro. A new affiliate was opened in the Philippines in 2025, which we hope will help set new sales records in the area in 2026.
During the last fiscal year, SHAD sold 1.5 million units of products from its different catalog ranges, including cases, bags, mounts and locks. Bike cases, both top and side, are the main family of sales at SHAD, which since the very beginning has sold more than 8 million cases.
The forecasts for 2026 are positive and we hope to maintain growth above 5%, despite an uncertain macroeconomic setting around the world.
