SHAD, the title sponsor of Joan Pedrero in the Andalucia Rally

SHAD, the leading motorcycle luggage brand, will now be the title sponsor of Joan Pedrero during the Andalucia Rally of 2021. The Dakar legend rider is the chosen one to take SHAD to the finish line. Which will be held on May 12 to 16. During that ride, he will enjoy the same tailor-made seat that he used in the last edition of Dakar.

The “Adventure Mode” initiated by SHAD with its aluminium cases is gaining market strength thanks to this collaboration with Joan Pedrero, with the aim of preparing the Dakar 2022 to continue to drive succuss for both the pilot and for sells.

Bet on Adventure
The relationship between Pedrero and SHAD goes forward for the motorsport world. Becoming the main sponsor of the Spanish rider is another step in the company's strategy in the Moto Adventure sector, in which SHAD has TERRA aluminium cases range, recently recognised as winners of the RED DOT DESIGN AWARDS 2021 and IF DESIGN AWARDS 2021. In addition, to continue promoting the Trail Adventure, the company has launched TERRA BLACK EDITION to offer more options in adventure equipment.

“Road to Dakar”
The Andalusian event marks the beginning of the path to Dakar 2022, being classified as the “Road to Dakar”, allowing motorcycle, quad and side-by-side riders to qualify for the Saudi race.

The Andalucía Rally was the proclamation, the broadcast of news in the off-road world in 2020, with the participation of the main teams and official riders. In this rally, the SHAD rider will have to manage stages of between 250 and 400 km timed.